Перевод слова societal, американское и британское произношение, ... societal marketing concept — концепция социально-этического маркетинга.
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Журнал 'Практический маркетинг' №12 2001. ... Следующая концепция, которая называется «societal marketing concept», у Ф. Котлера, а вслед за ним и у некоторых ..... 29 Random House Webster's Collins Dictionary, 1996.
www.cfin.ruwww.i-socialmarketing.org
Using the instruments of municipal marketing social-ethic conception one can focus ... The definition of marketing concept and systematic usage of its tools by ...
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corporate social responsibility ... the views of researchers on the definition of the concepts «social marketing», «environmental marketing» are systematized.
search.ebscohost.comМа́рке́тинг (от англ. marketing «рыночная деятельность») — организационная функция и .... Концепция маркетинга (marketing concept) исходит из того, что залогом достижения целей организации являются ... Концепция социально-этичного маркетинга (societal marketing) исходит из того, что задачей фирмы ...
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www.marketing91.com
The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
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This approach is based on the concept of social marketing by segmenting target ... В основе этого подхода лежит концепция социального маркетинга путем ...
context.reverso.netIt is necessary to distinguish the target market defined with use of ... Title: The application of the concept of social marketing in the work of state budget institution ...
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concept of marketing, marketing concept. Banks. ... Russian-English Dictionary " Microeconomics" ... Business: concept of social and ethic aspects of marketing.
translate.academic.ruJan 21, 2016 ... ... scales to operationalize what it means for a firm to follow the marketing concept . ... Given changes in the AMA definition of marketing, changes to market ...... on factors driving market orientation and corporate social ...
www.researchgate.netParticular attention is paid to the marketing concept of cost management. .... using modern means of social interaction in a network the Internet: social networks, ...
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