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MOreover, the author's definition of the concept of glocal marketing is given. ... Combining the ideas of global marketing and local marketing allows allay or even ... of such corporations in conditions of the current marketing environment, as well ...
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Request PDF on ResearchGate | Understanding contemporary marketing: ... multitude of ways to describe and define marketing in the contemporary environment. ... high-technology firm's use of networks for international market development.
www.researchgate.net... environment: 2. a small outside area in a town where there is a market: 3. a ... the global/international marketplace To remain competitive the company has to ...
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12 мар 2018 ... contemporary market environment and to address major challenges facing ... medium business activity which has to be regarded from a global perspective; .... European Commission (2005), The New SME Definition: User ...
www.hse.ruMEANING OF MARKETING AUDIT IN BUSINESS OF MODERN. COMPANY ... international environment joint: short time- and long term aim and task and.
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How to Build a Marketing Information System // Harvard Business Review, May- June 1967. ...... behaviour in the global marketing environment is proposed in the article. The meaning of each classification group of commodities in the formation ...
www.mavriz.ruThe business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The three levels of the environment are: Micro (internal)...
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cultural realities and social and economic environment. The work ... a large number of global companies and world trademarks ... On the one hand, the global marketers need to be ... adjective lunaire has several meanings, which include: 1.
www.shs-conferences.org... understanding of factors in global higher education market environment. ... a new meaning of higher educational services promotion on the global market.
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Contemporary Theories of International Relations / Современные теории международных отношений ... Global Marketing / Международный маркетинг.
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For international marketers this identification problem can be partly solved through the ... relevant: have meaning for decision makers;; timely: current and available ... potential markets, information is often needed on the various environmental ...
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