1 strategic business unit ... за планирование и маркетинг ряда определенных продуктов abbr SBU ... a defined external market where management can conduct strategic planning in relation to ... Big dictionary of business and management.
translate.academic.ruOnly individual agencies begin to form their own marketing strategy for the implementation ... Filip Kotler defines marketing management as "Analysis, planning, ...
cyberleninka.ruStrategic planning; Budgeting; Tax planning; Building an account system; ... Implementation of a quality management system; Definition and description of the ...
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31 июл 2018 ... Marketing Management (Lecture course), Part I, Edition: 147 pages ... defining marketing strategies, developing marketing plans, defining ...
www.researchgate.netThe recommendations on realization of strategic planning and management under crisis ... It exactly defines how effectively can we react to negative changes of ... out of from the crisis and work effectively in the conditions of market economy.
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The word 'marketing' needs to be defined clearly, because it means different things ... of marketing: strategic marketing, competitor analysis, market positioning, ...
www.culturepartnership.euStrategic Planning Simplified Via 2 Awesome Infographics. What is strategic management,analysis,decisions and actions. Business strategy tips. ... the SOSTAC planning system More Деловой Маректинг, Вовлекающий Маркетинг, Бизнес ...
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honorary doctor of the University of Zurich · почётный доктор Венского университета ... Marketing Management-An Asian Perspective Prentice-Hall; How to Create, Win, and Dominate ... Creating Social Change; Marketing Management: Analysis, Planning, and Control; Котлер Ф. Основы маркетинга. ... Wikipedia.
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Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.
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The contents of strategic management in the tourism industry (on the example .... 1) an iterative process including definition of mechanisms of achievement of a ...
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